Globalization has led to India having a chance to step onto the stage and perform its best to gain success. The first way in which India has gained success is its entrepreneurs trying to expand globally and make a name for themselves. With a never-dying thirst for growth, competition, and exposure, many Indian start ups have had their eyes set on the market overseas. Zomato, Wittyfeed, Practo are a few of the Indian start ups who had the courage to venture overseas. They were rewarded with significant success and global recognition.
Most recently Arun Kapoor’s OkSir has launched itself in Hong Kong, its second base. OkSir is a mobile application which provides individuals, companies, households, businesses, etc. with on-demand services such as, elderly care, beauty, automotive, etc. It started out with 6,000 vendors in Hong Kong and is now looking forward to adding 25,000 more vendors. The aim of the app is to improve the quality of life of its users and to give its users a one-stop destination which will connect the user to vendors for any type of service at any time. Mr. Arun believes that with the debut of the app globally, it can significantly impact the collective lifestyle of people in the global metropolis, by uplifting the economy. Of course, an international business has its own challenges. Cultural barriers, finding appropriate talent, competition, company problems, etc. can all create a hindrance which can keep a company from stepping outside self-made boundaries. “Getting Hong Kong vendors to share their personal and banking information was the most challenging part of setting up the business here,” said Arun Kapoor when he was interviewed in his Hong Kong office on the day of the launch. With all the barriers and problems aside, OkSir is on its journey to success and expansion, and to make its spot on the overcrowded global stage.
5 reasons why 2018 could be the best year for cryptocurrencies
The cryptocurrency bubble will break in 2018 – or so it is rumored! But there are reason why it may not. Analyzing the nitty-gritty, here are five reasons why 2018 may be the best ever year for cryptocurrencies.
- Cryptos working on scaling issues
Bitcoin, today, has grown to the level of handling six or seven transaction per second. As per the “Segregated Witness” protocol upgrade, Bitcoin can even go upto 12 to 14 tractions per second. Such fast transaction is only possible when the marketing is scaling and people are actively working behind it. Compared to credit cards, where thousands of transactions happen per second, Bitcoin has higher potential for future. Given the pace of technological growth, a second-layer-peer-t-peer off-chain network can solve what Bitcoin faces in the current scenario thus reducing challenges in scalability and lack of liquidity. This is one of the probable reasons for cryptocurrency to surge this year.
- Legitimate ICOs
Considering Ethereum, initial coin offerings (ICOs) will have a great impact because ICOs usually require plenty of ether. That will support the demand for this digital coin as legitimate ICOs will create considerable interest in ether. That indicates a rise in the market cap of Ethereum to an estimated projection of $200 billion by the end of the year. The cryptocurrency’s price could therefore double possibly. For Ethereum, this would be the focus for the year and the reason for its development.
As soon as Japan started to regulate Bitcoin, many felt that the digital currency market was about to get it. However, this perspective is a faulty one if you are looking at the long-term market. Though the market dropped initially, it came up eventually. Regulating crypto may promote more people to look in to the area as a means of investment and interest with legal stability and a piece of mind – another reason for cryptos to become mainstream.
- Execution and usability
Many startups offer debit cards to ease the spending of cryptocurrency holding. This eventually will lead to increase in the number of users and merchants in 2018. Cryptocurrency could thus become a reputed medium allowing more companies to trust on them. Firms that manage to succeed can create a unique niche in the market allowing the focus on the increased use of cryptocurrencies.
- Institutional investment
It is estimated that about $10 billion to $12 billion I already in circulation via the crypto ecosystem. This is only the proof of concept that cryptocurrency can be a big thing. If institutional funding comes in then the market of around $500 billion could be the ground to play. This could be one of the reasons for doubling of the cap-value of cryptocurrencies this year. All it needs is trust and a continuous push.
The likelihood of all five factors happening is not 100 percent per say. However, it has a probability of 70 to 75 percent and each one of them might grow the market’s overall size 50 to 100 percent or maybe more. That being said, the reader should not see this piece as investment advice, and should definitely consider potential risks too.
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Top 6 Business Movies To Have On Your Watch List
The movies you watch impact you – both positively and negatively. You can go home inspired, dejected, exhilarated, motivated, or any of another 28 emotions, but what stays with you is the lessons you learn.
We have put together a list of 6 movies which are truly amazing if you are someone who is a businessman or would like to take a road down the path.
Here goes –
1. Tucker – A Man and His Dream
While a bit “hollywood-ish”, the story has all the great elements of the entrepreneurial experience (selling a big idea, fundraising, prototype development, introduction of the “suits” etc …). A must watch for people who wish to get their hands dirty in the world of business.
One with an absolutely amazing story, based on the book titled Endurance! While the book underscored the leadership and perseverance aspects, the movie highlighted part of how Shackleton had to sell the idea to investors, take on partnerships, make difficult compromises and run the ‘venture’ like a small corporation – and manage not only through difficult, resource constrained situations, but manage diverse and sometimes difficult personalities.
A must have in the watch list of every businessman.
3. The Pirates of Silicon Valley
A pretty accurate portrayal of the Silicon Valley story of Apple vs Microsoft (as much as Hollywood can be accurate) and also inspiring – particularly Balmer’s narrative and anecdotes.
While people say this movie is not of that importance, it makes way for an all inspiration story about how the present day giants made their way big, along with the learnings from the stalwarts.
4. The Aviator
While the movie focuses a bit much on Howard Hughes’ personal demons and flaws – this movie was an inspiring account of one of the 20th century’s greatest entrepreneurs and businessmen.
5. Office Space
One of the more accurate (even though brilliantly parodied) portrayals of the more common personality types in business and life in low-middle management. Inspirational as it may be, it really helps us understand that we (in business) are not crazy or alone when we encounter these mindless idiots in the office.
6. The Social Network
Not so much for business or inspirational (or accuracy) but anything that shows the general public more ‘authentic’ ins and outs of the startup experience is a good thing.
Also to note the point – Sean Parker’s mentoring role, and the founder dynamics were wonderful to see.
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Marketing 101: 4 Ways to Implement Psychology
It is hard to keep anybody’s consideration for in excess of a couple of moments. Online networking is particularly diverting with news encourages and notices on various stages. For your business to succeed, you have to discover unique approaches to associate with customers and urge them to make a move through promoting.
“The inspirations that lead individuals to activity are the same on the web and disconnected,” said Rachel Clemens, CMO of Mighty Citizen. “Incredible narrating moves individuals, regardless of the media. Clear marking, delightful outline and simple to-utilize innovation drive individuals to activity, regardless of whether that is by means of a site, online advertisement, TV ad or even in a vis-à-vis meeting.”
Utilizing brain science as a showcasing strategy is an extraordinary method to get your image saw among a large number of conceivable diversions. On the off chance that you realize what is most captivating to purchasers and when they are well on the way to make a buy, you can channel that learning to draw in potential clients. Here are four hints on utilizing brain research to enhance your promoting system.
1. Provide context
At the point when your clients shop on the web, you need them to even now have an “in-store” understanding. As opposed to simply offering an item or administration as may be, give extra data to customize client encounter.
“When deciding, individuals adore setting,” said Clemens. “They need to comprehend what other individuals are doing, and they have a tendency to decide on the same.”
Arrange your items by cost and pertinence, or in light of the client’s acquiring history. Tell your clients which items are most prominent so feel more sure about their determinations.
2. Use default checking
Amid checkout, numerous organizations try different things with default checking, which consequently chooses a possibility for the purchaser. Cases are selecting to pay additional for two-day delivering or buy in to the organization’s email list.
“At the point when a choice is pre-chosen as a matter of course, individuals are much more inclined to acknowledge it,” Clemens revealed to Business News Daily. “Thus, associations profit and develop their email records faster.”
In any case, she noted, be obliging of your clients. In case you’re choosing these choices to their detriment, they’ll likely notice and lose regard for your organization.
“Influencing your clients to feel hoodwinked is a certain method to dismiss them,” Clemens said.
3. Offer additional products/services at end of transaction
At the point when a client continues to checkout, they are regularly more open to extra buys than when they are essentially perusing. Accept this open door to indicate them related items and arrangements that may intrigue them. For example, on the off chance that they have a couple of pants in their truck, and you have an offer of get one sets get one half-off, alarm the client before they put in their request.
In the event that they effectively made the buy, nonetheless, you can at present catch up with recommendations.
“Once your clients have settled on a choice … it’s simpler for them to settle on another little choice,” Clemens said. “Associations can utilize this strategy on thank you pages or in affirmation messages to offer extra esteem included items and administrations.”
4. Use social herding
In the event that your clients see that numerous individuals are purchasing a particular item, they’ll feel more slanted to buy it themselves. Making a computerized group for your clients will enable your organization to wind up more eminent and increment your deals.
This is an idea called social grouping, or “the act of giving an online nearness a feeling of group,” as per Clemens. Take Aerie for example: their #AerieREAL campaign, which empowers ladies of all sizes to feel good in their own skin, is likewise a noteworthy drive for income. The development emphatically impacts society while at the same time advertising the brand.
Another illustration is the ALS Ice Bucket Challenge, which increased broad consideration crosswise over different social channels and brought $115 million up in the late spring of 2014.
“Hashtags and handles were utilized to spread the message and label others to partake,” said Clemens. “Those that took part felt a social family relationship with other people who had likewise taken an interest and a viral ordeal was conceived.”
“People are pack creatures,” Clemens included. “We get a kick out of the chance to take after the group. On the off chance that we see other individuals accomplishing something, will probably participate.”
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